Being able to effectively communicate in English is an important skill for many professional careers. Research shows that 64% of staff have the English skills needed to succeed in their role and the sectors this is most important in are Banking, Finance and Law.
Being able to speak and read English are the top skills needed in a marketing department.
Top management roles were where English improvements were required, and the areas of focus were:
- Writing emails and correspondence
- Delivering presentations
- Participating in meetings
- Reading reports
Companies also value their English-speaking staff more with an average of 17% of them offering higher salaries. 18% stated they have a faster career progression because of English ability. Maybe now is the time to check out our a course at one of our English Language Centres?
We offer courses that will enable you to communicate confidently and effectively in all situations with extra activities to help with presenting, debating, report writing etc and social activities where you can network with other professionals from different vertical markets and countries.
Here is some terminology in English that you might need in a Marketing role:
- Call To Action
- Customer Journey
someone hired to affect what people buy
the tactics used to define a customer journey from education to purchase
- Landing Page
- Customer Segmentation
And we all know what the number one secret to marketing is, in any language / geography / audience is, don’t we?