Being able to effectively communicate in English is an important skill for many professional careers. Research shows that 64% of staff have the English skills needed to succeed in their role and the sectors this is most important in are Banking, Finance and Law.
Being able to speak and read English are the top skills needed in a marketing department.
Top management roles were where English improvements were required, and the areas of focus were:
- Writing emails and correspondence
- Delivering presentations
- Participating in meetings
- Reading reports
Companies also value their English-speaking staff more with an average of 17% of them offering higher salaries. 18% stated they have a faster career progression because of English ability. Maybe now is the time to check out our a course at one of our English Language Centres?
We offer courses that will enable you to communicate confidently and effectively in all situations with extra activities to help with presenting, debating, report writing etc and social activities where you can network with other professionals from different vertical markets and countries.
Marketing Vocabulary
Here is some terminology in English that you might need in a Marketing role:
- Persona
the way a character seems to other people
- Campaign
a series of activities intended to achieve a result
- Call To Action
usually a link that encourages people to find out more information
- Customer Journey
the act of travelling from place to another in a sales funnel for example
- Testimonial
a statement about the character or qualities of a product or service by a user / consumer
- Influencer
someone hired to affect what people buy
- Funnel
the tactics used to define a customer journey from education to purchase
- Content
the subject or ideas contained in something written, said, created in images and words
- Conversion
the process of getting a customer who visits a website, sees an advertisement, etc. to buy a product
- Landing Page
a web page that customers are taken to when they click an advert
- Measurable
able to discover its exact impact
- Clickbait
articles, photographs and other links which encourage readers to go to a particular website
- Omnichannel
concept in which all sales and interaction channels are considered together
- Customer Segmentation
the process of dividing a company’s customers into groups of similar types, in order to plan how to sell to each type more effectively
- Analytics
a process in which one examines information to find useful patterns.
And we all know what the number one secret to marketing is, in any language / geography / audience is, don’t we?