San Francisco famously boasts some of the most famous streets in the country. Lombard Street is one of the most unique of the vertically endowed road and it is a great stop to add to any itinerary. Lombard Street is called “the crookedest street in the world.” So many people who have confidence of their driving skill can try to drive there.
I suggest the slogan of this street, “You are a challenger! Can you conquer this street?” The target audience is anyone who has a drivers license. This slogan has the following meanings: this street is so crooked and steep. I felt that it was like an angry bull. Making a goal to conquer this street shows that you can catch an angry bull. This advertisement will be attractive for drivers. Then many people will come there.
Finally, if you have good driving skills, you should drive there. They’re waiting for your challenge!
–written by Masashi Yamamoto, who is studying English in San Francisco